The best user-experience. Mobile. Search engine optimization. Those three key elements is what makes responsive web design the best practice to use and is what most websites lack. Responsive web design is also the solution for users obtaining information about your product or service on mobile devices.
Scott Botkins applies the same web design principles when it comes to building your website. Responsive web design allows for even more creativity since the website will have a desktop, tablet, and mobile design. The web design is also developed using a content management system such as WordPress.
Responsive web design (RWD) is the scaling and optimizing of a website to fit the device in which the user chooses to use. It's based solely on the screen resolution of your device and when changed you will see the design elements flex or shrink to fit your screen without scrolling or zooming in all over the place.